With the rapid growth in the field of Information technology, online business is blooming at a rapid pace. Nowadays, everyone is using the computer & the internet to buy things online. So, it is essential to have a very potent presence on online platform.In order to fetch business using website, it is essential that your website should have good ranking & visibility on the search engines. It is a general notion that if the website appears on the top of the searches, then the probability of getting a visitor to a website is more. If the visitor comes on the website, then there are more number of clicks & more is the probability of generating revenue.Getting a website on the top of the searches is no more a child’s play. It needs thorough dedication & hard work to get the website on the top of the search engines. Discussed below are some of the tips that can easily improve the ranking of your website.The site structure is a very important factor in order to get the improved visibility. Proper planning is needed in order to prepare the layout of the website. The layout should contain the authentic keywords so that the website appears on the searches when the visitors search it using the keyword. A right keyword should be chosen in a manner so that it can perfectly reflect the nature of business of the organization.The page titles are also very important in order to get the improved ranking. These are basically used by both humans as well as bots. It provides information about the page. In order to promote a website on Google, it is essential to provide page titles.The heading is also a vital factor in website promotion. There is a set standard format of providing heading. One should follow this in order to get promoted on the search engines. The content is another factor in getting improved ranking & visibility. As per the new algorithm, the plagiarized content should be severely penalized. So, in order to get top rank on Google, unique content is essential. Another important this is that the content should effectively provide authentic information about the products & services of the company.Though link building is a very outdated technique, it is very effective in improving the ranking of the website. This can be achieved by content management. In this, submit the relevant information related to your products & services on different platforms. This can be achieved by submitting articles, blogs, PDF, PPT & various other tools.One should keep these points in mind in order to promote the website on various search engines. The improved visibility & ranking will surely generate positive leads.
It’s easy to procrastinate on taking a break or going outdoors especially when we are comfortable in our home offices. However, this approach often erodes on our personal productivity. There is always that one more innocent email that needs our attention or that twitter message that needs a reply.If you agree that time is money and the more productive you are in your business, the higher your profits, here are seven ways to boost your productivity.(1) Do not skip lunchMost online business owners operate their business in their home offices. Often, they either skip lunch because they are too lazy to buy lunch or prepare lunch at home. Otherwise, some have the habit of taking a late lunch which impedes on their productivity as they have delayed taking a break since morning.Appropriate breaks at intervals throughout the day keep you alert.(2) Do not check your inbox the minute you start your day.I’m sure most of you have heard of tip from http://www.lifehacker.com website and it’s now almost a maxim. I find this to be true as a request for refund or technical support simply thwarts your plan for the day. It is better to leave the checking of your email messages towards the middle part of the morning or once you have completed your most important priority for the day.(3) Start with a ChecklistThat trusty checklist is still one of the best ways to manage your time. I prefer to use a paper and legal pad to plan out the things I have to complete the next day the day before I leave my office. This way, the minute I reach my work station, I am mentally prepared to work on the most important item on the list. The sense of accomplishment I feel when I get to strike out things I have completed is priceless.(4) Go outdoorsTaking a break by going for a walk outdoors can keep you refresh. Very often, our best ideas come when we are relaxed or out on long walks.(5) Have a proper dietIt is important to keep a balanced diet especially when you work from home. Online entrepreneurs are sometimes guilty of eating too much ‘junk’ food as they have not prepared food for the meals in advance. Eating properly is not only a good health habit but provides much needed ‘fuel’ for your mind to operate at its optimal state.(6) Free up space in your diary daily for reflection.Time for reflection is important especially at the end of the day. This allows you to reflect on the things that have worked well for you and you gain a better perspective of your business. Blocking in time for reflection also allows you to weed out the non productive activities which you can either delegate or eliminate.(7) Aim to clear your inbox If you can, aim to clear your inbox to zero every day. Do not leave messages that you can act on immediately till the next business day. This may ‘snowball’ your work and makes it difficult to stay on top of the game.